In this case, Mapping comes in the form of Clues, rather than @swardleys eminent Mapping approach.
If you haven't read the ClueTrain then do...
But perhaps more importantly read the NewClues: http://cluetrain.com/newclues/
At the end of the preface Doc Searles and David Weinberger state:
We, the People of the Internet, need to remember the glory of its revelation so that we reclaim it now in the name of what it truly is.
They solved my klutzy and limiting "We, the People of the World...", with the use of the key word Internet, an even more expansive version might start... "We, the Entities of the Internet..."
My ONLY quibble is their use of the word "is", for in their own minds they know that we can't know what "it" is, we can only extract Clues that point what it "truly can be!" Though perhaps they think they covered that with their use of "in the name of"
As they are the pre-eminent Clue extractors, I implore you again: "Read the New Clues."
I warn you, to truly grok them, the Clues that is, you will need to read them more than once and preferably in groups...
...Clue Clubs anyone?