Thursday, July 17, 2014

Scratching an itch... I want Reality in Layers...

Having just ordered my first App enabled Vehicle, a Mitsubishi Outlander PHEV, I am already struck by my frustration about what I cannot control. I downloaded the App months before the arrival of the vehicle. The vehicle I will potentially receive has apparently already been identified and is being shipped from Japan.

But sadly my potential vehicle does not yet know that I am it's potential customer.
I want to be able to be talking to and starting to interact with my Vehicle today.
I want to alter the way the car operates and behaves, why can't I start teaching it now!?

Actually if Mitsubishi had allowed me to create a virtual representation of my vehicle as soon as I had downloaded their App. I could be doing just that.

The key change is the need to create a digital representation of the vehicle that can be connected to the real vehicle when I get it.

Funnily enough that is exactly what I am discussing with the folks at Flexeye.

They understand this need and they are starting to build the tools and infrastructure that will allow just that.  In it's early form it is called the Eye Hub.