Sunday, May 24, 2015

So what are the measures of Agency?

In my role as Leading Edge Forum research associate I had been pondering the implications of this question when I saw this link. I will be honest I am no-where near answering the question yet...

At first sight it might not be obvious that the Netflix link, (Yes; you should have read the link to make sense of this post!) relates to Agency. Closer inspection shows that Netflix is working to eliminate friction and delay in the process of their viewers getting to, or back to, exactly where they want to be in Netflix on different TV sets. They are measuring Agency, with the goal of increasing it! Of course this is very much in the interest of Netflix, as well as their viewers

Consideration of the activity will show that if Netflix succeeds, the Agency of BOTH Netflix AND their customers can be increased.

From this we may conclude that Agency does not conform to the Law of Conservation.

I suspect that Google and Facebook see control over our data as a Zero Sum Game, i.e. If we (the Masses) have control over our stuff, they (the MegaCorps) don't, and they think that is bad for them. So they strive, by fair means or foul, to reduce our agency over our things and data, in order for them to gain that control for themselves.

Sadly many politicians and technologists, still see this as a Privacy problem. This encourages the idea that Agency, or Control, has to conform to the Law of Conversation. However in the digital world Win-Win positions are easy to develop and benefit from. It does however takes an Outside-In and Clockwise mentality to be able to attain this apparent Nirvanah. The truth is that joint e-trust and control can be achieved, if only we put our minds to it, that can be of benefit to all parties.

Could it be that Netflix might be preparing for a better world, where entities are given frictionless and rapid control over their own Things, data and destiny? Of course that is taking their actual behaviour, and stretching it a little bit too far, but we can hope!

Actually, better still, we can start taking this stance in our own organisations, imagine what it will feel like, when you realize that you have taken your organisation to the high ground in time to avoid the Cyber Agency Flood. (This is an imagined future where the masses rise up in frustration over their loss of control over, and the unimaginable amount of time it is taking them to manage, their cyber interactions.)

What are the key Agency measures and win-wins that your organisations can find in your customer interactions, that will help to gain value for all parties.

Please get back to me as I have a sneaking suspicion about what one of the measures of Agency is but, I have been proven wrong before, so I'd like to gather data!


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